The thing is, the traffic conversion rate of social media marketing through social bookmarking is not that great. To generate a great increase in traffic to one’s website, there may need to be lots of content submitted. However, when it works, the pasture is much greener. These marketers need to understand their target audience. They need to join with their community and learn about their wants and needs so they can better deliver the content to answer their users. Social bookmarking can also have its top ranked sites just like in search engines. Sites like StumbUpon have users rank a site and people are able to see which site is best for them. Social bookmarking plugins like AddThis that allow for simple and easy sharing should be added to a marketer’s website. AddThis makes it easy for visitors to share their bookmark on social networks like Facebook, social bookmarking sites like digg, and more. Having an AddThis account, users can see the number of shares, traffic reports, and more. Social bookmarking can also be abused by the advertiser via bookmarking their website repeatedly also known as spamming. As stated in ClickOpp, to increase more traffic to a business’s website and to not lower its reputation with its customers, it is obviously best to avoid this.